This is where liquor retailers, like you, can earn some extra money for your opinions. Major manufacturers of food and beverage products want to know what you think of their products. How do major alcohol companies decide what new flavors to introduce, which packaging is more effective, and which marketing tools to provide? The answer is you! As a liquor retailer, you are extremely important to our clients. You are the people who see, first-hand, the reactions of your customers to in-store advertising, you are the ones who hear which brands are requested time and time again as well as which brands or flavors are never requested. You are the only ones who know what your customers want.